Instagram is releasing a new update that favors Reels, the company's TikTok rival, as well as the recently expanded purchasing tools. The Reels and shopping symbols have taken the place of the "new post" and "notifications" tabs, and have been relocated to the top-right corner of the screen.
Other notable changes include: A new search option called "Moments" that allows you to search by what people are doing around the world; the ability to save any image into your library; and an option to delete photos from your history.
Here are some more details about the update:
Reels will be displayed at the top of your feed instead of in a separate tab. From there, you can scroll through videos created by others or add your own using the Instagram camera. You can also click on the three dots icon next to a video and select "reel it off" to create your own mini-movie.
Shopping will now be available for all users. Previously, this feature was only accessible to businesses with a paid subscription. Now, anyone can use the "Shop" button located in the top-right corner of any photo or video to browse products from retailers such as Amazon, Walmart, Target, and more.
The latest update to Instagram goes live today at 12pm PT (3pm ET).
The Explore feed has been relocated from its previous location at the bottom to be replaced with a dedicated reels tab. The Instagram Explore page has been modified to place a greater emphasis on Instagram Reels. It has been relegated to the page's footer, and a separate reels tab has been introduced in its stead.
TikTok is exploding. Every day, hundreds of millions of people use Instagram. It's only changing. When it comes to social media, nothing is certain except change.
TikTok is unlikely to replace Instagram, but it might provide users with an alternate source of pleasure. Most users will not ditch Instagram in favor of TikTok, but their time spent on Facebook's photo-sharing app may decrease. TikTok's user base is younger than Instagram's. Only 10% of TikTok's users are over the age of 25, while nearly 20% are over 30.
TikTok was launched in 2016 and is still growing rapidly. It has more than 800 million monthly active users as of March 2020, almost twice as many as Instagram. The app is most popular in Asia, especially China, and its user base is predominantly young. However, Instagram is still much more widely used, with more than 700 million monthly active users as of March 2020.
TikTok allows its users to create short videos that range from music clips to comedy acts to dramatic readings. These videos can be edited using special effects and overlaid with music tracks. Then they can be shared with other users or businesses. Users can also add text and drawings to their videos.
TikTok isn't just a social network for video sharing. It offers live streaming capabilities, which is not possible on Instagram. You can use the app to check out what others in your neighborhood are doing, take part in challenges, and learn new skills.
Instagram Guides are a hybrid of carousels on Instagram and blog entries. They can be made from previously published posts, locales, or product listings from the creator's or public accounts. Each guide has a cover picture, a title, an introduction, and optional entry descriptions. The entry descriptions can be added as text or marked up with links to other locations on Instagram.
Guides can be shared with others to promote content or products. When this is done, the guide owner will receive credit and a link back to their page. If you plan to share your guide, it's recommended that you use only high quality images that get attention. This will help people discover interesting places and products more easily. You also have the option to sell items directly through your account by creating a store page.
Users can comment on each section of the guide or overall post. Comments are visible only to the author and anyone else who is included in the @-mention command. Users can also like individual sections or the entire guide. This action displays a checkmark next to the comment or section and gives credit to the user who commented or liked the piece of content.
Users can follow guides. When this action is taken, they will receive updates when the author publishes new content or shares other guides. Followers cannot unfollow guides - only the author can do this.