Snapchat has 360 million active users as of January 2020, making it the 12th most popular social media network. Facebook, Instagram, and YouTube continue to reign supreme, with TikTok rapidly climbing the social ladder. Snapchat's growth has slowed since its peak in 2015, when it had over 100 million users.
It's a simple service: you take photos or videos that last for just a few seconds, then they disappear forever. You can share these Snaps with friends and family, or post them to your Story for others to see. When you open the app, a new story will be at the top of the feed; you can scroll down to read older stories.
Snaps are only visible to those who receive them. They cannot be found using Google, and there is no way to search through your history. This feature keeps Snapchat private, allowing users to have more honest conversations than they might otherwise.
The service was originally designed to allow soldiers at war to keep in touch with their families back home. It started out as "Photo Stories" in 2011, and was initially called "Discover." The name "Snapchat" came from a combination of the first names of the founders, Evan and Frank Wilcox. The company that they founded, Snap Inc., adopted the moniker as its official name in 2014.
Snapchat has 46 million monthly active users in the United States, whereas Instagram has 121 million. In terms of monthly active users, Instagram wins this one. According to Snapchat's end-of-year 2019 financial report, its daily active users surpassed 218 million in Q4 2019, a 17 percent year-on-year growth. Instagram, on the other hand, reported that it had reached 1 billion monthly active users during Q3 2020.
Instagram was launched in October 2010 by Facebook and is based in San Francisco, California. It allows its users to take and share photos, videos, and drawings with friends and family via virtual "snaps". As of February 2020, there are more than 700 million active users around the world.
Snapchat was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown as an image-sharing app that allowed users to send pictures that self-destructed after viewing. The company developed a community of loyal users who called themselves "Snappers" because of the disappearing nature of their messages. On August 24th, 2017, Spiegel announced that Snapchat had raised $2.5 billion from leading investors including Microsoft, Google's parent company Alphabet, Fidelity Investments, and Japan's SoftBank Group.
Spiegel claims that the goal behind creating Snapchat was to make social interaction less awkward by removing the barriers between people. He also said that he wanted to create an environment where people could be themselves without being judged.
Snapchat Numbers Trends Snapchat has 265 million daily users in the fourth quarter of 2020. So, the rising Snapchat trends indicate that Snapchat is not dead. Snapchat is one of the most popular social networks, with continual user growth globally. In fact, according to Statista, it had a 16% global share of all social media users as of January 2019.
The number of daily users of Snapchat increased from 236 million in 2019 to 265 million in 2020. Thus, the rise of daily users indicates that more people are using Snapchat. This can be due to better marketing or new features being added to the platform. However, it may also be because of the growing number of social networks today. Many people prefer to use multiple platforms rather than stay on one site. For example, some people may want to use Snapchat for pictures and videos but also have a profile on other sites like Facebook or Twitter.
However, the number of monthly active users of Snapchat decreased from 115 million in 2019 to 115 million in 2020. This shows that the growth of daily users is not enough to make up for the loss of monthly users.
This may be because many people use multiple devices throughout the day. For example, they may use Snapchat on their phone but also have a profile on another device such as their laptop or tablet.
According to the business, 39.9 percent of social media users in the United States used Snapchat last year, but that percentage might decline to 37.9 percent this year and 35.3 percent by 2023. This loss might be due to stiff competition from Instagram, which is predicted to increase its U.S. MAUs by 6.2 percent this year to 106.7 million.
Snapchat's main advantage over other photo sharing services is its ability to send pictures that disappear after a few seconds. This feature has made it popular among teenagers and young adults. But many experts believe that this advantage will not last long since most other social media platforms are also adding features related to video and photos.
Another reason why some people might stop using Snapchat is its pricing model. The service is free but users have to pay to send images or videos that stay on the platform for longer periods of time. This way, Snapchat gets money from both users and advertisers. However, this method doesn't work for social media sites like Facebook or Twitter that charge users for access to their services.
Finally, Snapchat's future depends on how well it can integrate itself into other products and services. For example, Google recently announced that it was investing $5 billion in Magic Leap, a virtual reality company. It's possible that Google bought this investment just to use its technology, but it could also be trying to build its own version of Snapchat.