Understanding Facebook demographics is crucial for reaching your target audience, with 1.45 billion daily active users and counting. And, despite the turmoil that surrounded Facebook in the first half of 2018, the platform's users just can't seem to get enough of it. Even if they choose to do so. According to Statista, by 2020 there will be more people using social media than not.
Since its inception in 2004, Facebook has been popular among young adults in their teens and early 20s. In 2016, 69% of users were between the ages of 18 and 34. The most common age group on Facebook is 25-34 year olds at 38%. By 2015, almost half (46%) of American adults had a social networking profile. Of these users, 82% were members of only five main networks - Facebook, Twitter, Google+, Pinterest, and LinkedIn.
In terms of gender distribution, research from Ovum estimates that in 2017 women made up about 51% of Internet users. Of these women, about 85% used Facebook. Men account for about 49% of Internet users, with about 80% using Facebook.
People use Facebook to connect with friends and family, find jobs, play games, learn new things, and much more. Based on this variety of uses, it's no surprise that Facebook demographics are pretty diverse.
Age and gender demographics According to We Are Social, Facebook usage has risen over time, and more than 34% of the audience is under the age of 25. (as of July 2018). The Pew Research Center publishes intriguing demographic and other statistics regarding Facebook, particularly among Americans. These include:
* 79 percent of American adults have a social networking profile, including 63 percent who say they use social media daily. * Facebook is used almost exclusively for social purposes; only 4 percent of users report using it for work.
* Women are more likely than men to use Facebook, Google+, and Twitter. * The average American adult spends about 10 hours per month on social networking sites like Facebook, Pinterest, and Twitter.
* Only young people are significantly affected by Facebook's privacy issues. The company reports that half of its users are between the ages of 13 and 17. Nearly 8 in 10 are at least 18 years old.
* Almost all social networking traffic is driven by just four websites: Facebook, YouTube, Amazon, and Twitter. Facebook accounts for nearly a third of all online activity!
* In America, Facebook users are most common among young adults, college graduates, and people who can afford smartphones. * Mobile access is important because this is where most interactions happen - posts on phones lead to comments, comments lead to conversations, and so on.
As of July 2021, women between the ages of 18 and 24 formed 9.4 percent of total active Facebook users globally, with male users between the ages of 25 and 34 constituting the largest demographic group on the social media network. Globally, female users aged 35 to 44 accounted for another 9.4 percent of the total user population.
The average age of Facebook users is 38 years old. About 51 percent of users are considered active daily readers, while another 7 percent visit at least once a week. About 40 percent visit at least once a month, and about 3 percent visit only when there's something new or when they log in.
About 74 percent of users are considered online regularly, which means that they've logged into Facebook at least once within the last 30 days. Another 21 percent say they occasionally go online, having done so at least once but not within the last 30 days. Only 5 percent of users are considered absent from Facebook, having never touched their account within the last year.
Women make up about 55 percent of active users. Men are more likely to be active users than women - about 64 percent vs. 49 percent - though women account for a majority of all users under 34 years old (55 percent). Women also have a higher average age than men - 42 years old vs. 39 years old.
Between the ages of 25 and 35, the greatest demographic group of Facebook users. Males account for 18.8 percent of the population, while females account for 12.8 percent. Facebook is used by around seven out of 10 persons in the United States (69 percent). Seniors aged 65 and up are Facebook's smallest demographic segment (4.8 percent ). However, their use of the site is growing.
Children under 14 use the service less than one-tenth of one percent of time. Facebook users range in age from 14 to 100, with a median age of 27. In general, people use Facebook until they're old enough to be your parents or grandparents.
Among youth ages 14 to 24, urban residents are more likely than rural residents to use Facebook. Also, students at universities and colleges use the site more than those who do not go to school full time.
In addition, African Americans and Hispanics/Latinos use Facebook at higher rates than whites. And even after accounting for racial differences, women use Facebook more than men.
Finally, people with higher incomes are more likely to use Facebook. The poorest 20 percent of users account for 3.5 percent of visits, while the richest 20 percent account for 11.4 percent.
Overall, Facebook is used by nearly everyone in the world. It's the most popular social networking site in the United States and Canada, as well as Europe.
Facebook Statistics, Demographics, and Fun Facts1 Company InformationURL: https://www.facebook.com 2 Facts About FacebookFacebook has 1.19 billion female users and 1.51 billion male users.3 Interesting FactsFacebook accounts for more than half of all monthly social media visits. More than 4 billion video views take place on Facebook every day.
HTML code for embedding the graphic as a PNG image (FAQ) As of April 2019, 10% of worldwide active Facebook users were women between the ages of 18 and 24, with males between the ages of 25 and 34 constituting the largest demographic group of Facebook users.
Worldwide audience distribution by age and gender in 2021 As of January 2021, 9.6 percent of global active Facebook users were women between the ages of 18 and 24, with male users between the ages of 25 and 34 constituting the largest demographic group of Facebook users. The most common profession of Facebook users is someone who works for themselves or a small business.
These are the most common occupations among people who use Facebook: Sales and customer service professionals, administrative assistants, office clerks, cooks, janitors, waiters and bartenders. In general, younger people are more likely to use Facebook because they're generally less busy than older people so they have time to spend on social media. People use Facebook for many different reasons. Some use it daily while others may only log in occasionally. But no matter why you use Facebook, there's a good chance that its features can be used to find information about patients and customers.
Here are some other statistics about Facebook usage:
Almost half of all Facebook users log in at least once a week.
In 2019, there were nearly 2.4 billion monthly active users around the world. That's almost 1 in 7 people on Earth!
The average age of a Facebook user is 30.
Women make up 49 percent of Facebook users.
Let's look at a few numbers to see what this means for marketers. 15.79% of Facebook users exclusively visit the site through mobile. While many users use the app exclusively, the majority of users utilize mobile at least sometimes.
Facebook has made some success in detecting and removing preteens off the service. According to a June Consumer Reports research, Facebook removes up to 800,000 members under the age of 13 every year through its tiered screening process, which the corporation refuses to define.