Forty likes are better than zero likes, however after you have 500 followers, it is a lesser ratio than projected. Low interaction on your posts (fewer than 100 likes) indicates that you're sharing stuff that your audience isn't particularly interested in. There are a number of things that might contribute to low Instagram engagement.
The first thing to understand is that people look at their phones constantly while they are using them so anything seen on mobile devices will be viewed by more people than anything else on social media. If you aren't presenting something interesting or useful to phone users, then you aren't getting any attention at all. Even if your audience is primarily made up of adults, children also use phones so you need to make sure that whatever you share fits the age range of those following you.
Instagram's algorithm aims to show us content that we will enjoy looking at so there are several factors that influence what kinds of photos and videos get more attention from the platform. Bright colors, interesting subjects and beautiful locations will all help to attract clicks but so will including specific terms or hashtags in your post. For example, if you take pictures of animals, it will help if you use the #animalphotos tag because that will let other people who like animals find your content. Similarly, if you want your photos to be found by others who are traveling to a location-specific hashtag may also help.
Instagram has a strict ban against automated technologies, such as automated bots that like and follow users. The software also has a shaky track record with automatic publishing tools. You'll receive less likes if you use fewer bots. Don't be concerned if there is a sudden drop in involvement. It's probably not something to worry about.
The changes boil down to Instagram no longer openly displaying the amount of likes garnered by posts. This implies that the person who submitted the photo or video will be the only one who knows how many people liked it. However, it's still possible to find this information if you know where to look. For example, the post editor is now hidden from public view which means that nobody but the photographer and/or videographer can see what photos or videos have been taken during a shoot.
Instagram began testing the like button with some users back in May 2019. At the time, they said that they were trying it out "to make sure it's the right thing for the community". They continued, saying that they would get back to us with more details at a later date. Well, they haven't returned our emails so we don't know what they have to say about it but based on their past behavior, we can assume that they don't want third-party developers accessing this data.
There are several tools available online that will show you how many people liked a given photo or video. It's up to you whether you use these services or not but it's important to note that they provide only an estimate. It's possible that some people may have ignored them and clicked like anyway without viewing the photo or video full-screen.
Instagram has been suppressing likes since 2019, but the function has just recently become available to a wider group of users. On Tuesday, Instagram mistakenly—and temporarily—hided like counts for a huge number of users. And people completely lost their heads.
The company announced in a blog post that it was fixing a bug that caused some users to be unable to see how many likes photos and videos were receiving. While this bug was happening, some users were protesting by posting images with no likes at all.
In other words, someone posted a photo on Instagram that got liked by someone else, and then the person who posted the image couldn't see its success because of the bug.
This bug only affected users in certain countries, but it still caused a lot of panic because they didn't know how many followers they had lost due to Instagram's error.
However, this is not the first time that something like this has happened. Back in April 2019, the same thing happened with comments. Some users weren't able to see any comments on their posts, while others could see them but they wouldn't display correctly. In this case, too, someone needed to file a bug report with Instagram to have this fixed.
These bugs aren't really new, but they keep happening again and again.