Percentage of US people who use Twitter in February 2019, broken out by age group In February 2019, it was discovered that 38% of adults in the United States between the ages of 18 and 29 utilized Twitter. This age group has the largest viewership for the microblogging service in the United States, followed by a 27 percent use reach among 30 to 49-year-olds. Only 15 percent of Americans over the age of 50 used Twitter in 2019.
The statistics also show that women are more likely than men to use Twitter. In February 2019, 52 percent of users were female and 48 percent were male.
Black individuals make up 6 percent of Twitter's user base but account for 11 percent of all tweets sent out by users. White individuals account for 73 percent of all tweets sent out by users but only make up 42 percent of Twitter users. Hispanic or Latino individuals account for 10 percent of all tweets but use 17 percent of all accounts on the platform. Asian individuals account for 2 percent of all tweets but use 4 percent of all accounts on the platform.
Black individuals are less likely than white individuals to use Twitter. Among adults in the United States, black individuals are least likely to use Twitter (38 percent) while white individuals are most likely to use it (52 percent). Women are more likely than men to use Twitter.
Hispanic or Latino individuals are more likely than white or black individuals to use Twitter.
As of January 2021, 61.6 percent of Twitter audiences in the United States were male, while 38.4 percent were female. According to a February 2019 poll of social media users in the United States, Twitter was the most popular... % of U.S. people who use Twitter in February 2021, by age group
|Characteristic||Share of respondents|
Twitter is used by 18-24 year olds in the United States. In the United States, Twitter has more teens than Whatsapp, Pinterest, LinkedIn, and Reddit combined. When it comes to 65+ users in the United States, Twitter is just marginally behind Instagram (7 percent vs. 8 percent ).
In terms of gender distribution, women account for about 58 percent of users. Men account for about 42 percent of users.
Almost half of American adults use social media, with Facebook being the most popular site. Twitter is a very young platform, with almost equal numbers of male and female users across the globe.
As of April 2021, 38.5 percent of Twitter's global readership was between the ages of 25 and 34. Users between the ages of 35 and 49 made up the platform's second-largest demographic, accounting for about 21% of all users. Twitter had the most readers under the age of 24 in every region of the world.
The site is most popular among young people in developed countries with access to the Internet. According to Nielsen research data, Twitter reached its peak audience size in 2012, when nearly half of US adults used the service. The most recent survey showed that 46% of Americans between the ages of 18 and 54 use Twitter. However, it is not available in many countries including China, Iran, and Syria.
Twitter's user base has been growing steadily but at a slowing rate. In 2019, it reported around 500 million active users who log in at least once a month. This is up from 400 million in 2018 but down from 550 million in 2016.
Around 14% of U.S. adults are now using Twitter, which is similar to other social networks. Instagram is more popular among younger users (34% of U.S. teens use the service), while Facebook is preferred by older audiences (51% of U.S. adults use the service).
Twitter's demographics reflect the global nature of the web.
As of February 2019, the percentage of adults in the United States who use social media varied by age group.
|Share of U.S. adults|
In 2021, US individuals spent an average of 6 minutes per day on Twitter. In December 2020, the average visit length on Twitter's web version was approximately 11 minutes globally. Twitter is ranked seventh out of nine top social media networks in terms of privacy and data issues. In April 2019, it was reported that over 100 million users may have had their personal information exposed due to a security breach.
The number of monthly active users (MAUs) of Twitter has remained relatively constant since 2015, when it was estimated to be around 200 million users. However, the total number of tweets sent per day increased from 55 billion in 2015 to more than 60 billion in 2019.
According to Statista, in 2018 American individuals were estimated to spend 730 million hours on social media. This represents about 3.5 billion person-hours annually.
79% of Americans use Facebook, 23% use Instagram and 14% use both. Mobile devices are the main access method for all three platforms.
In 2020, it was estimated that American individuals would spend 731 million hours on social media. This equates to about 3.5 billion person-days annually.
Facebook is used by nearly every adult in the United States. It is also used by many children under 13 years old. Instagram is used by nearly every adult in Canada and most adults in the United States.