According to the social networking site, 80 percent of its subscribers are "affluent millennials." However, this is not the situation in the United States, where 40% of Twitter users are between the ages of 18 and 29. (Omnicore, 2021). Usage among US people declines with age. Older users are more likely to use it for news and communication with families rather than socializing.
Among US women, usage is higher than men, at 51 and 39 percent respectively. This may be because women are more likely to have personal websites or blogs. Also, men are less likely to update them.
In terms of race, usage is divided almost down the middle: 49 percent white, 44 percent black, 4 percent Hispanic, and 1 percent other.
Around the world, lower income groups are more likely to use Twitter, at 67 percent. This could be because they need it more - there are more unemployed people, for example, so it's easier for them to find work through connections on the network.
Higher income groups are less likely to use it, at 47 percent. This may be because they can afford other ways to communicate such as phones or computers. It also might mean that they feel like they get enough social contact without needing to share updates with millions of friends.
In February 2019, it was discovered that 38% of adults in the United States between the ages of 18 and 29 utilized Twitter. This age group has the largest viewership for the microblogging service in the United States, followed by a 27 percent use reach among 30 to 49-year-olds. Only 14 percent of users 50 years of age or older are on the platform.
Twitter's audience is primarily composed of individuals between the ages of 18 and 34 who live in the United States. However, people of all ages and from around the world use the platform daily. In fact, more than 200 million tweets are sent out each month; this makes Twitter one of the most popular social networking sites in the world.
Although it started as a way for individuals to communicate quickly during major news events, Twitter has become widely used by businesses to connect with their customers. Many large companies have marketing departments that use Twitter to send out announcements, promote products, and learn what their consumers want. Some examples include Coca-Cola, Google, and Apple. It is also common for celebrities to use Twitter to share updates about their lives and career opportunities.
Individuals between the ages of 35 and 49 use the platform the most, at 43 percent. This is followed by users between the ages of 10 and 17 at 28 percent. Only 15 percent of users 5 years of age or younger are on Twitter.
This statistic gives statistics on the age distribution of Twitter users worldwide as of October 2019. It was determined throughout the study time that 29.6 percent of global Twitter users were between the ages of 25 and 34. The majority of users (55.9 percent) were aged 35 or older. Only 4.5 percent were younger than 18 years old.
The median age of all active Twitter users during the study period was 33. Thus, half of all users were younger than 33 and half were older.
The most common age group among active Twitter users was 35-54 years old (28.4 percent). This was followed by the 55+ year old group (27.1 percent), then those between the ages of 26 and 34 (24.3 percent). Only 5.7 percent of users were younger than 25, and only 1.8 percent were older than 55.
These statistics are based on an estimated total population of more than 310 million people across the world. Of these individuals, it is estimated that about 85 percent are adults over the age of 13. The number of children under the age of 11 is negligible compared to that of adults (about 2 million vs. 310 million respectively).
In conclusion, the average age of a global Twitter user is 33 years old.
According to a global poll of more than 66,000 internet users aged 24–37 done in Q3 2020, Millennials spent an average of 2:34 (hh: mm) a day on social media. In comparison, the typical internet user spends 2:25 on social media networks. Facebook is the most used social network by both groups, with 84% of Millennials using the platform daily or almost daily.
Millennials also use other social networking sites such as Instagram, Snapchat, and Twitter. However, these platforms have much smaller audiences than Facebook. Twitter has the smallest audience among all social networking sites with less than 10% of Millennials using it daily or almost daily.
Other forms of social media used by Millennials include video sharing sites like YouTube and photo sharing sites like Pinterest. These platforms have much larger audiences than Twitter but they're also more engaging formats for social interaction. Youtube has the largest audience out of all social media platforms with 75% of Millennials using it weekly or more. It's followed by Facebook with 69% and then Instagram with 58%.
Social media usage among Millennials varies depending on country and gender. In many countries, such as Germany, France, and India, men use social media more than women. In others, such as the United States and Brazil, women use social media more than men. Also, younger people use social media more frequently and for longer periods of time compared to older generations.
Twitter is used by 18-24 year olds in the United States. In the United States, Twitter has more teens than Whatsapp, Pinterest, LinkedIn, and Reddit combined. When it comes to 65+ users in the United States, Twitter is just marginally behind Instagram (7 percent vs. 8 percent ).
Among all social media platforms, Twitter has the highest percentage of users under 35 years old (43%). There are more men than women using Twitter. Internet access is required to use Twitter.
Almost half of all U.S. adults use some form of social media. According to Statista, in 2016 there were 175 million Facebook users, 57 million Twitter users, 33 million YouTube subscribers, 12 million Instagram users, and 5 million Flickr users in the United States alone. Social media usage is growing rapidly, especially among younger people.
In the United States, black individuals make up 14% of the population but they account for 23% of all Twitter users. White individuals are overrepresented compared to their representation in the population as a whole - they make up 63% of the population but only 39% of Twitter users. Hispanic or Latino individuals are underrepresented on Twitter relative to their presence in the population as a whole - they make up 17% of the population but only 7% of Twitter users.
Individuals with at least a bachelor's degree are most likely to use Twitter. Just over one out of five U.S.