There are also significant age disparities, which is consistent with previous Center studies on social media use. 84 percent of individuals aged 18 to 29 say they use social networking sites at least once a week, which is identical to the percentage of those aged 30 to 49 who say the same (81 percent ). However, just 37 percent of individuals aged 50 or older say the same.
These statistics show that social media use is becoming more widespread but still has some way to go before it's adopted universally.
When compared to younger teenagers (years 12–13), older teen social media users (ages 14–17) are more likely to share particular sorts of information on the profiles they use the most. Older adolescent social media users are more likely to share: Profile photos of oneself (94 percent of older teens vs. 68 percent of younger teens); Messages from friends (92 percent of older teens vs. 76 percent of younger teens); and Information about one's interests or activities (86 percent of older teens vs. 70 percent of younger teens).
Older adolescents also tend to share more than younger adolescents when looking at the total number of their friends. Eighty-four percent of older adolescents say that they have 10 or more friends, while only 72 percent of younger adolescents say the same thing.
These trends remain consistent even after we control for gender, so they aren't simply a result of different rates of participation by boys and girls. They also hold true when looking specifically at users of Facebook, Instagram, and Snapchat.
Overall, this research shows that older adolescents tend to share more personal information than younger adolescents do. This may be because older adolescents feel more comfortable doing so, or it may be due to the fact that they use social media for longer periods of time. More research is needed to better understand why this occurs and how it affects those who receive the information.
According to surveys, 90% of youths aged 13 to 17 have used social media. Seventy-five percent have at least one active social media presence, and 51 percent visit a social media site at least once every day. Two-thirds of teenagers own mobile devices with internet access. Teens are more likely than adults to use social networking sites such as Facebook, Twitter, and Pinterest.
Social media usage is common among teens. According to research published by the Pew Research Center in December 2012, approximately 95 percent of teens use social networking sites like Facebook, Twitter, or YouTube. Other studies have shown that more than half of all teens log on to social media at least several times a week.
The number of teens using social media is increasing. In a study conducted by Global Industry Analysts, it was estimated that over 80 million teens were using social media in 2011. This number is expected to increase to over 100 million by 2016.
Teens use social media for many different reasons. Some use it as a way to keep in touch with friends, while others use these websites to find information about celebrities, companies, and events. Social media allow users to share their experiences and opinions with people who feel the same way. This online community helps individuals discover new ideas, products, and services they might not have known about before. Teens also use social media to get advice from other young people.
According to a 2020 poll done by Ofcom in the United Kingdom (UK), 16–to 24-year-olds constituted the majority of respondents who had used social media sites or apps in the preceding week. This was followed by the 25–34 age group, who made up the second biggest group. For those aged 35 and over, this fell down to third place, with adults over 55 being the least likely to use social media.
When it came to Facebook, the survey found that almost half of all 16- to 24-year-olds had logged on at some point in the previous week. This rose to more than two thirds of 25- to 34-year-olds. However, just under half of us over 55 had done the same. Instagram saw use rise with age, with nearly eight out of 10 25- to 34-year-olds having a go at it. But despite its popularity, Twitter usage dropped off after rising during 2016 and 2017 when it was used more often by young people.
Looking at gender differences, women were more likely to have used social media in the past week than men, with 85% doing so. Again looking at age groups, women in their 20s were most likely to have used social media, with 95% doing so. Men in this age group weren't far behind at 92%.
The majority of Americans claim they use YouTube and Facebook, with Instagram, Snapchat, and TikTok being particularly popular among those under 30. From January 25 to February 2, the Pew Research Center polled 1,502 U.S. adults to better understand their usage of social media, online platforms, and messaging applications. Their findings showed that:
Young people are increasingly using social media, with nearly eight in ten (79%) users saying they use Facebook. Older people are also using social networking sites, but at much lower rates - 46% of 50+ year olds say they use Facebook, compared to 91% of 18-49 year olds.
People across all age groups are using social media to connect with friends and family via text messages, photos, and videos. However, younger people are more likely than older people to use these services for socializing with others outside their network - 69% of young people say they use texting apps such as WhatsApp or iMessage, while only 49% of people over 50 use them.
Social media can be an important tool for organizations to reach potential customers. But like any other form of advertising, there is a fine line between providing information and engaging your audience. To avoid crossing this line, it's important to know who you're targeting with your posts.
For example, if your target market includes young people, then posting relevant content often is essential for building a following.