Facebook Live video broadcasts were introduced in 2016, but with so much of life moving online by 2020, the medium has never been more popular. Daily view time for Facebook Live broadcasts has increased fourfold over last year. One out of every five videos on the platform is currently live. Originally used primarily by celebrities and news organizations, today anyone can broadcast live video on Facebook. In fact, more than one million users log into Facebook daily to watch the latest livestreams.
The number of live video viewers has increased more than threefold this year. There are now more than a billion interactions per day with live video, which makes it clear that this technology is becoming an integral part of social media marketing.
People are increasingly using Facebook Live to share their experiences, from cooking recipes to showing off their new houses. Many brands have also discovered the power of live streaming: Amazon's Prime Video service offers free 24-hour access to some original content each week, and those shows are usually streamed live. YouTube started testing its own version of this concept earlier this year with "YouTube Live."
Broadcasts are able to reach such a large audience because they're visible on both Facebook and Twitter at the same time. This means that if you start a conversation on Facebook about your video, people can click through to see it even if they're not Facebook friends with you.
Facebook Live is a function of the Facebook social network that broadcasts real-time video to Facebook using the camera on a computer or mobile device. Live broadcasters may control who sees their video on Facebook and utilize this material to engage their audience during critical moments and events.
Broadcasters can choose to make their videos public, which means anyone can see them, or private, which makes the video visible only to those listed as "viewers." If a video is public, it will be available for all of your followers to see. If you want to keep certain content private, such as an upcoming wedding video, then make sure to only share the video with the intended audience.
Viewers can watch live videos anywhere, as long as they have Internet access. When someone starts watching a video, it's called "streaming" the video. The more people who stream the video at once, the more views it will get on Facebook.
Some channels on Facebook have additional requirements for becoming certified for monetization. These channels are called "sponsored" and some examples include news organizations and businesses. If you plan to use your channel for commercial purposes, such as advertising or making money, then you will need to become certified by Facebook.
When compared to 5 to 10 minute video durations, live Facebook videos lasting more than an hour increased interaction from 0.19 percent to 0.86 percent. Another study found that viewers watch livestream videos for 10 to 20 times longer than other forms of video material. According to researchers from Stanford University and New York University, this demonstrates that "Facebook's users have a strong interest in seeing what happens after they go live."
Longer videos on other social media also increase the amount of interaction with those videos. Twitter posts with photos or videos that are more than 140 characters get significantly more attention than shorter ones. Instagram videos last for about 80 minutes on average but tend to receive less interaction than Facebook videos. Snapchat stories can be as long as 24 hours.
The data used in these studies was collected between May 2017 and April 2018. These findings were published by Facebook in its Social Science Research Network journal article "The social dynamics of livestreaming". Authors include David Moore, Stephanie Clifford, and Derek van der Kroft.
Livestreaming on Facebook has become very popular in countries where television news is important, such as India and Indonesia. About 100 million videos are streamed live on Facebook every month, which makes it the most popular form of broadcasting online today.
Viewers with or without a Facebook account can watch live feeds. Viewers may also watch your livestream on their television by using the Facebook Watch TV App or casting the feed to their television. To do this, they need to have the Facebook app installed and be on the same Wi-Fi network as you are.
How to Go Facebook Live
The average duration spent viewing was only 26 seconds. Unfortunately, Facebook does not differentiate overall viewing from total live viewership, so we don't know what percentage of viewers were "live." At most, 22 individuals were "viewing" the Facebook live broadcast of our debut event while it was live. However, since then our audience on Facebook has grown significantly - by March 2018 our page had over 5 million followers and today (June 12) we have over 1 billion monthly active users. Given these numbers, we can assume that fewer than 0.000001% of our users were watching the Facebook live stream on June 4th.
In conclusion, the number of people who watched our debut event is less than 22.
You won't be able to know who watched your Facebook Live video during its live broadcast after it has concluded. Statistics and figures such as how many views it received, how long the video was seen for, where your viewers are from, how old they are, what gender they are, and so on are available. But only after it has ended.
This is because Facebook does not provide this information in real time. It can take up to 24 hours for Facebook to process reports of video views and other statistics.
For example, Google Analytics can tell you how many people visited your website while your video was playing, which channels your audience is coming from, and so on.
Similarly, Hotjar collects user feedback through surveys at specific points in time during a webcast. This allows attendees to give comments or suggestions about the presentation directly to you (or anonymously if they choose) when you're speaking directly to them. You can then collect this feedback later. Users have the option to opt out of these surveys by clicking a button on screen.
Finally, Zoomer is a free tool that shows you who is viewing your video at any given moment during the broadcast. This information is available as soon as you start your live stream and continues to update throughout the event.
Your audience would benefit from a stream that is at least 10 minutes long. Similarly, the longer your live broadcast is, the more discoverable you will become. Is Facebook Live still visible on your timeline? Yes, your video will remain in your News Feed for up to 90 days.
However, if you click on the "More" button next to any post during that time, you will see your video along with some additional options including "View Video," which takes you directly to your livestream. You can also find it in Your Videos section of the profile page.
What's great about Facebook Live is that users can connect with you directly through your video. This means that you can answer questions, give advice, and engage with viewers - all without having to type anything or use any other form of media.
So the length of your video stream depends on how much content you want to produce and what kind of channel you want to establish. However, we recommend that you keep yours between 10 and 30 minutes so that you reach a large number of people and attract their attention.