A fruitful brainstorming session is beneficial to company. In an ideal session, you will generate ideas, solve issues, and discover new methods to improve what you do. Bringing together a broad group of individuals with different talents and communication styles is essential for maximum creativity, but it may also make logistics difficult. You should plan ahead to ensure that everyone has time to share their thoughts without being distracted by others' ideas or comments.
Once you have gathered all your participants, have them take out their pens and paper. Ask them to give it some thought - the more abstract the better. If you want ideas from other people, ask them to write down their thoughts as they come to them. Do not worry about being original or having enough unique ideas. The most important thing is that you get started.
As each person presents their idea, write it down on the board or in a notebook. If someone else has already said something similar, point this out so no one takes credit for another's idea. After all participants have had a chance to contribute, the moderator can start grouping ideas into categories or topics. This process can be quite subjective, so allow for some room for interpretation by the group. It is important not to judge any particular idea, but rather view each one on its own merit.
At the end of the session, discuss which ideas seem most interesting and would best fit within the context of your business.
Brainstorming is a useful approach, although it has several disadvantages. Individuals' concentration is often fairly broad, resulting in many thoughts that are not closely related to the topic or problem. It also relies on people's imaginations to change things in a positive way. Therefore, ideas may come from any source, including irrelevant ones; this can lead to "idea spam". Finally, no one can accurately recall all of the ideas that were generated during a session. Typically, only a few of them will be kept for future use.
The most important disadvantage of brainstorming is that it is very inefficient. Not only do we need to spend time thinking up ideas, but also reviewing and selecting the best ones. This could take a lot of time. The more individuals participate in the process, the longer it will take to come up with solutions. In an attempt to speed things up, some companies have found ways to have groups of people work together, while still keeping them separate to prevent conflict of interest. These groups might include everyone from high-level managers to staff members, but they must not be involved in decisions about their own projects or departments. They are called "braintrusts" by some companies.
Another disadvantage is that brainstorming can be difficult to stop once it has started. Once participants start giving opinions, they tend to want to keep going.
Brainstorming promotes improved collaboration and group cohesion. Working together does more than only produce better ideas; it may also boost our level of collaboration. When we brainstorm, we open up our minds to other points of view, which can lead us to find alternative solutions for our problems.
Brainstorming is also useful in helping us understand what needs to be done by whom, since it allows for different perspectives to be considered. This can help avoid redundancies in projects that involve many people.
Finally, brainstorming helps us express ourselves freely, without worrying about whether or not what we say will be accepted by others. If anything bad were to come out of it, at least we had some fun while doing it!
When employed during issue resolution, brainstorming draws on the different experience of team members. It broadens the range of ideas that may be investigated, which means that you can frequently find better answers to the difficulties you confront. Also important, brainstorming gives everyone a chance to voice their opinions, which often leads to new insights being drawn up. Last, but not least, brainstorming is fun!
The secret of brainstorming is to keep going until all ideas have been explored. If someone has an idea that no one else has thought of yet, they are free to shout it out and give it some attention. This might not seem like a big deal, but often times other people's ideas are very helpful in giving solutions greater depth or breadth.
Also important is that during a brainstorming session participants treat each other's ideas with respect. This is especially important when it comes time to implement any decisions that are made. If someone feels like their idea was taken advantage of then they might feel like they cannot support those decisions or feel compelled to defend themselves. This could cause problems for the brainstorming process later on.
At the end of the day, the only real rule of brainstorming is that there are no rules of brainstorming. You should never stop a brainstorming session before it has run its course and nothing significant has been decided upon.
When dfive right, brainstorming sessions may be one of the most effective tools in your organization Ways to Significantly Improve Brainstorming Sessions