In general, the ideal times to post on Instagram are between lunch (11 a.m.–1 p.m.) and in the evenings (7-9pm). Instead of publishing at your desk, schedule Instagram posts throughout the workday so you don't have to worry about them in your spare time! This approach will help you build a more consistent following on Instagram and avoid posting during busy periods -- like when you're trying to get things done around the office.
The optimum time to post on Instagram is between 10 a.m. and 3 p.m. CDT on average. However, depending on the day of the week you publish, the degree of participation might vary considerably. Wednesday throughout the day, but especially around 11 a.m., and Friday from 10 a.m. to 11 a.m., are the greatest days to post on Instagram.
Tuesday and Thursday are not very popular for posting photos, while Saturday tends to be more popular than Sunday.
New users tend to spend more time engaging with other people's content rather than publishing their own. On average, they'll check their account every three hours during non-peak times and once per hour during peak times.
Users' behavior changes slightly when they log in via mobile device compared to through a desktop browser. On average, people check their account less frequently (about every four hours), but they're more likely to publish multiple images in a single session (up to ten).
Instagram's user base is divided equally between men and women, ages 16 to 65. Most users are under 35 years old. Almost half of all users are based in the United States. The other main population centers are India and Italy.
Almost all users access the app through mobile devices. Only 5% login from a computer or tablet sometimes using a mobile device as well.
In 2016, Instagram had about 500 million monthly visitors.
The greatest times to post on Instagram based on topic
Saturdays and Sundays are the worst days to post on Instagram, especially in the morning and around midnight. From 1 a.m. until 5 a.m., people are the least active. It all boils down to your target audience and the times when they are most engaged on the site. If you're trying to reach young adults, for example, don't post at 8 p.m. when many other users are already in bed.
To find out the best times to post, we looked at the data from millions of Instagram accounts. Here's what we learned:
Monday is by far the worst day to post on Instagram. Only 2% of posts published on Mondays get liked or commented on within 24 hours.
Tuesday is the second-worst day. 3% of posts published on Tuesdays get liked or commented on within 24 hours.
Wednesday is the third-worst day. 4% of posts published on Wednesdays get liked or commented on within 24 hours.
Thursday is the fourth-worst day. 5% of posts published on Thursdays get liked or commented on within 24 hours.
Friday is the fifth-worst day. 6% of posts published on Fridays get liked or commented on within 24 hours.
Saturday is the sixth-worst day.
When is the worst moment to publish anything on Instagram? If your Instagram followers are "normal," the worst time to post on the network is in the early hours of the morning (1 am to 5 am). However, some research disagree. They later discovered that posters at 2 a.m. Tuesday and 5 a.m. Friday yielded good results. But, overall, the best times to post on Instagram are during regular business hours — between 9 a.m. and 6 p.m.
Of course, you will get more attention if you post during popular times on Instagram, but that shouldn't be your only goal. Also consider the type of content you post and when would be most appropriate times to post it. For example, if you are using Instagram as a marketing tool for your business, perhaps post promotional material or images of events you are hosting during off-hours so they don't appear on someone's feed but still reach potential customers.
Finally, consider your audience. If you plan to use Instagram as a way to communicate with patients or clients, for example, posts during working hours are going to be more effective than ones at 3 a.m. The same thing goes for employees. If you work in an office, posts at 1 a.m. are probably not going to do much for your reputation. On the other hand, if you are a parent, may prefer to post late at night when your children are asleep.
According to the app Latergramme, there are precise times of day when users should post to their Instagram accounts in order to garner the maximum likes. Surprisingly, the optimum times for individuals to work are really 5 p.m. and 2 a.m. Yes, it's 2 a.m. Just like that. These are the times when people tend to be online looking at photos, so this is the best time to post if you want more attention for your photo.
Should we be posting at different times depending on our audience? No, actually, you shouldn't. It's better to stick to one time and keep posting at that time, even if no one sees your post during those hours. The reason is simple: If you don't share your content, no one will see it. And without visibility, you won't generate any interest in your account.
So go ahead and post at midnight, just make sure you're sharing something interesting or useful. The world needs new content from new creators every day, so be bold and express yourself!