The overall number of adults in the United States who use Twitter has decreased by 24%. In comparison, Facebook unquestionably reaches a larger population, with roughly 70% of U.S. adults using the network. However, that doesn't mean that Twitter is less popular than Facebook.
When looking at the numbers themselves, it's clear that Twitter is used by a smaller group of individuals. In April 2014, there were about 140 million active users on Twitter. That's compared to about 500 million active users on Facebook.
However, the percentage of users between the ages of 18 and 34 is higher on Twitter than Facebook. Twitter also has a higher percentage of female users (55%) than Facebook (51%).
In terms of usage levels, these are the estimated numbers of people using Twitter vs. Facebook:
Twitter: 140 million users/24% decrease from 2013 Facebook: 1 billion users/7% increase from 2013
It should be noted that these figures represent active users. They don't include inactive users or users on either network. For example, some users may use Twitter but not log in for several months or years at a time. This would lower the number of active users on the network down to around 100 million.
In February 2019, it was discovered that 38% of adults in the United States between the ages of 18 and 29 utilized Twitter. This age group has the largest viewership for the microblogging service in the United States, followed by a 27 percent use reach among 30 to 49-year-olds. Only 14 percent of users 50 years of age or older are on the platform.
Twitter's audience is generally composed of individuals between the ages of 18 and 49, although it does have some usage among those 50 and older. Women are more likely than men to use Twitter. In addition, people who are college educated are more likely to use Twitter than those who are not. In fact, 56 percent of people with a bachelor's degree or higher use the platform while only 48 percent of those without a high school diploma or equivalent use it.
White people are also overrepresented on the platform. In 2016, 83 percent of Twitter's users were considered "non-Hispanic white" compared with the population of the United States which was around 63 percent white. Hispanics and Asians both make up about 10 percent of the platform's user base.
There are several factors that may be leading young people to use Twitter rather than other social media platforms. For one thing, it is known as the "digital detox day", so many people are leaving Facebook behind and making room for longer conversations on Twitter's limited character count platform.
According to Edison Research and Triton Digital, 63 percent of people in the United States aged 12 and above use Facebook (Edison Research and Triton Digital, 2020). That equates to around 178 million Americans. Facebook is one of the most popular social media networks among US consumers. It's estimated that about 30 billion messages are sent each year on the network (about 2 messages per person), with about half of those being advertisements.
When it comes to users, Facebook actually has several different numbers depending on how it is measured. According to its own statistics, nearly 1 billion people log in to the site every month. However, according to Statista, there were approximately 438.9 million active users as of December 2019. This shows that there are more than 500 million users who visit Facebook but only 180 million who log in on any given day.
The number of people using Facebook varies based on how it is defined. There are more than 500 million users who visit the site but only 180 million who log in on any given day.
Twitter, according to one of its executives, is bigger than Facebook, despite the fact that many fewer people use it. Facebook claims 1.49 billion members, or around 20% of the world's population, whereas Twitter just announced only 316 million users.
But those numbers aren't exactly comparable. While Facebook counts everyone who has ever signed up for an account, Twitter limits its membership to those people who are actively using the service - so not all Twitterers are equal. And some people use both services.
In any case, it's clear that Twitter is more popular among young people, while Facebook is more widespread among older users.
Furthermore, Facebook says it has 2.23 billion monthly active users, while Twitter reports 1.33 million daily active users. The difference is due to the fact that many people use both services simultaneously; therefore, they appear in both figures.
Finally, Facebook tells us it reaches over 1 billion people each month, while Twitter claims it has 336 million followers. Again, we need to remember that not all these people use the service at the same time; thus, the number of active users on Twitter is lower than the total followings figure.
In conclusion, this comparison shows that Twitter is more popular than Facebook, but only among a small group of people.