More than half of European Union people utilized social media in 2016. In 2016, 38% of EU-28 residents reported using social media on a daily basis. Denmark had the greatest rate of daily social media use, with 59 percent of the population using it on a daily or near-daily basis. France came in second, with 56 percent of the population using social media daily.
Almost one fifth of Europeans (18%) were active users on Facebook in 2016. The figure for Twitter was 4%. Older people tended to be more likely to use social networking sites. Around 8% of those aged 65 years and older used Facebook, compared with 23% of those under 18 years old. Similarly, 7% of those aged 65 and older used Twitter, compared with 20% of those under 18 years old.
In terms of gender, women were more likely than men to use all three platforms examined here. For example, 58% of female users vs. 49% of male users used Facebook in 2016. Also, 21% of female users vs. 16% of male users used Twitter in 2016.
Social media usage varies significantly between countries. As shown in Figure 1, online social networking site (OSN) use is high in Norway, Sweden, and Finland -- almost 80% of people in each country used at least one OSN in 2016. By contrast, only about half of Europeans in Italy, Greece, and Spain used OSNs in 2016.
What is the total number of persons who use social media? Social media usage is one of the most popular online activities, and by 2021, 82 percent of the population in the United States will have a social networking profile, a two percent rise over the previous year's average of 80 percent. The most popular social network is Facebook with more than 1 billion active users monthly. Instagram and WhatsApp are the other most popular social networks.
Social media has become an integral part of our lives. We can't live without it now-a-days. It is no surprise then that we depend on it greatly for many things, including communication, socializing, shopping, etc.
Communication is probably the most important factor for people to function everyday life. With the help of social media, we are able to stay in touch with friends and family even though they are far away. This allows us to keep in touch with what matters most to us and receive news about them immediately. Social media has also made it easier for people to find jobs, as many employers post new positions on their websites, which can be found by potential employees using search engines like Google. Employees can also send applications through email or directly on the website. After receiving all the required information, candidates are selected based on their skills and experiences. Job seekers can also look for opportunities at different companies by using specific keywords in their searches.
Our Discoveries Almost everyone (86%) uses social media at least once every day, and 72 percent use it many times each day. The majority of individuals (82 percent), YouTube (75 percent), and Instagram (53 percent) utilize social media at least once every week. Nearly half of social media users (46%) prefer to use mobile applications to access social media. Facebook is by far the most popular social network with 18% saying they don't use any other social networking site. Only 10% say they don't use social media in some form.
When it comes to purpose-built tools, social media monitoring services are the most commonly used tool for listening to what's being said about us (20%). This includes Twitter polls (14%), Facebook groups (12%), and Facebook events (10%). Other tools include LinkedIn (6%), Reddit (4%), and Google+ (1%). Only 3% report using social media management tools.
What does this have to do with marketing? Social media allows consumers to connect with businesses directly. It can be an effective way to receive information and share opinions with other people. These connections may influence future purchasing decisions so it is important for businesses to understand how they can use social media to reach their customers.
People use social media to get information that matters to them. If a company or product appears in these conversations, it is likely to attract new customers. Some ways in which companies use social media are by posting blogs, videos, and articles, which can increase website traffic.
Penetration of active social networks in selected nations as of January 2021
|Share of population|
In 2021, the Netherlands had 11.77 million social network users, or almost 88 percent of the Dutch population. According to analysts, this figure will grow at a modest rate to 12.1 million users by 2025. In comparison, around 85 percent of the Dutch population was online in 2015.
The number of social networking site users in the Netherlands is expected to rise from 11.4 million in 2016 to 12.1 million in 2025, with Facebook being the most used social networking site.
Almost all age groups are using social media in the Netherlands, with young people between 15 and 24 years old being the least likely to use social networks.
Among women, Facebook is by far the most used social network, with nearly one third of all female social network users (32 percent) visiting the website at least once a month. Instagram is the second most used social network for women, followed by Twitter and LinkedIn.
For men, Facebook is also the most used social network, with more than one fifth of all male social network users (21 percent) visiting it at least once a month. YouTube is the second most used social network for men, followed by Twitter and LinkedIn.