Baby boomers use YouTube to remain up to date on entertainment and news. Indeed, 68% of baby boomers say they watch YouTube videos to be entertained. Additionally, 63% cite this as a way to learn new things, and 57% say it's a source for business information.
Furthermore, millennials are turning to YouTube to learn from others' experiences. Almost half (48%) of millennials say they look to YouTube to learn new skills or improve existing ones, compared to 37% who turn to books and 11% who say they talk with friends or family.
In fact, YouTube is becoming an important tool for young people to learn about jobs and careers. Forty-one percent of millennials say they look to YouTube to learn more about occupations they're interested in, while only 8% say they read job descriptions or attend interviews to find out more about these positions.
Millennials also use YouTube to learn how businesses work. Specifically, 28% say they look to YouTube to learn more about companies that interest them, while only 7% say they read company profiles or attend sales presentations.
It should come as no surprise then that YouTube is becoming an important channel for brands to reach millennial consumers.
Seniors Watch YouTube a Lot According to YouTube's Trends Dashboard, more than 60 million Baby Boomers over the age of 55 watch YouTube content each month. In fact, Baby Boomers visit YouTube four times more than persons under the age of 18. There are several reasons why people who are growing older prefer YouTube to other video sharing sites.
YouTube has a lot of user-friendly features that make it easy for anyone to upload and view videos. This is one reason why Seniors Use YouTube. The other main reason is that YouTube allows users to create playlists of related videos which makes it easy for them to find new content to watch.
YouTube also has a large community of creators who make videos about anything from music videos to documentary films. These creators can be found in our directory who will help you find other interesting videos to watch.
Last but not least, YouTube offers exclusive deals and promotions only available to those who sign up to its email list. So if you're looking to catch up on TV shows or movies, check out what's trending on YouTube first before you buy your tickets or put money into DVDs!
A recent Pew Research Center study looked at Americans' YouTube habits, specifically those of Americans with children. According to the data, 81% of parents with children aged 11 and younger allow their children to view YouTube videos, with 34% allowing them to do so on a regular basis. Among parents of adolescents (those aged 12-17), 79% allow their children to view YouTube videos, with 21% allowing them to do so on a regular basis.
The study also asked parents about their attitudes toward different types of content found on YouTube. When it came to specific channels that feature user-generated content, such as Disney or Comedy Central, most parents said they would be comfortable if their child watched some content from these channels. For example, 89% of parents said they would be comfortable if their adolescent saw some content from a Disney channel, while only 7% said they would not be comfortable with this type of viewing habit.
However, when it came to video content containing negative themes, such as violence or sexual content, more parents said they would not be comfortable with their children watching this type of content than said they would be. For example, 46% of parents said they would not be comfortable if their child watched some content from MTV, while only 14% said they would be comfortable with this type of viewing habit.
YouTube is used by 62% of companies. 51% of persons over the age of 75 view videos on YouTube. 51% of YouTube users claim they frequent the site on a daily basis. 37% of 18-34-year-old Millennials binge-watch YouTube on a daily basis.
Millennials are a highly mobile generation who use different social media platforms for different purposes. They're likely using YouTube to watch videos instead of visiting news sites or blogs due to time constraints and because video tutorials are easier to understand than text-based content. However, older generations may also use the site to watch viral videos or celebrity interviews. YouTube is also useful for learning new skills or hobbies - something that many Millennials lack experience with!
It's not just young people who use YouTube. In fact, it's one of the most popular websites among all adults in the US.
Here are some other interesting facts about YouTube:
It was founded in 2005 by three former PayPal employees.
It has over 3 billion views per month worldwide. That's almost half the views of Facebook.