While you may utilize a personal page to creatively advertise your business, Facebook clearly warns that personal accounts should not be used purely for business purposes. If you are questioned by Facebook about the nature of your account, it is best to say that it is dedicated to a personal interest and not your business.
This does not mean that you cannot use Facebook to promote your business. You can create a new Page for your company and engage your audience through posts and advertisements. However, it is important to note that all activities done on a personal profile can be seen by its owner and could potentially affect his or her reputation. For this reason, it is recommended to keep your personal and professional lives separate on Facebook.
Do's and Don'ts:
Do tell your friends about your business page! This will help generate interest in your page and make them aware of any changes or updates that need to be made.
Don't use your personal page to sell products or services. It can come off as spammy and may even get your account banned.
Do include a link to your business page in your personal profile.
Your Facebook profile is intended for personal use and should not be used for business purposes in any way. It's important to note that using a Facebook profile for business is technically against Facebook's guidelines. Facebook Fan Page developers who choose to use their pages for business risk having their accounts terminated.
However, since there are no actual laws prohibiting businesses from using Facebook, many companies choose to do so anyway. The issue comes down to how you design your page. If you make it look like a regular Facebook profile, people will assume you're just a normal person with a personal account. However, if you log in using the same credentials as your business account, then others will believe you're actually working for the company when you "like" their products or visit their site.
This isn't really recommended practice and some companies have been known to shut down profiles they suspect to be used for business purposes. But since there are no legal actions taken against such companies, many choose to skirt the rules whenever possible.
For business purposes, do not utilize your current personal Facebook page or create a new personal one. Using a profile for commercial or promotional objectives is against Facebook's regulations, and doing so would not just upset your friends; it may result in Facebook cancelling your account.
The only exception to this rule are corporate pages. These can be used for business purposes as long as they aren't associated with an individual user. For example, a company could use its Facebook page to promote products or services that have nothing to do with the individual users of the page.
In addition, if you have a large following on another social network, you can make your own corporate page on Facebook and use it to share information about your other followers' brands. This is called "fan-gating" and is a great way to get more attention for your own brand while building up another's.
Finally, if you have a personal Facebook page and want to use it for business purposes, you can create a group instead. A group is essentially a collection of profiles where everyone who joins the group gets access to all of the profiles within the group. Groups are easy to manage and best of all, they don't show up in searches.
Groups are useful for sharing content across multiple profiles or for allowing certain groups of people access to certain areas of your profile.
You can set up either a personal or a corporate account, but not both. You may configure your settings so that your business page is visible and treated independently from your personal page, which is referred to as your "profile" page on Facebook. Facebook accounts are free, but keep in mind that you can only have one. Paid services such as Facebook Ads allow you to have a separate account for your business.
If you have a business account, posts on your timeline will appear on both your profile page and your business page. Your followers will see the same content on both pages. If someone clicks on a link in a post, they will be taken away from your page and go to the website associated with the link. Posts on business pages do not generate traffic directly. However, if someone likes your page, they will see your latest posts in their news feed. They might also click on links within those posts, which could lead them to visit your site.
Your business page allows you to add additional information about your company, upload images, create events, and more. It's also where you can find out what types of content are popular on Facebook; users will often like businesses they feel connected to. By clicking on the button next to "Fans," you can see how many people follow you on the platform. Use this number as a way to determine how much attention to pay to different aspects of your page.