Is the money truly given to the charity? For the most part, Facebook charity fundraisers provide a secure and efficient method to contribute to causes that are important to you (with a few exceptions). Before you start a fundraiser on Facebook, however, you should be aware of some potential issues involving this type of campaign.
First, because they are not done in partnership with any specific organization, it's difficult to determine how much control you will have over the fundraising effort. If your goal is to raise large amounts of money for specific charities, then Facebook fundraisers are not the best option. Instead, look into ways to raise funds through more traditional methods such as mailing letters or making phone calls.
Second, since your audience can donate via Facebook Marketplace products, they may feel like their contributions are being used to promote these items rather than the cause you are trying to support. If you want to avoid this perception, consider creating a separate page on your website where people can make donations directly.
At the end of the day, Facebook charity fundraisers are an effective way to get the word out about your cause and seek donations from users who may not otherwise give. However, you should consider whether these campaigns meet your needs before launching one. If you want to ensure that your donations go to the right place, look into other means of raising funds.
Use Facebook to raise awareness and funds for issues that are important to you. Whether you're a nonprofit, a company, or a public person, your fans may give directly to your fundraiser on Facebook with a few easy clicks. Facebook does not charge any fees for donations given to NGOs via Facebook. How to Design a Fundraiser on Facebook.
Funds raised on Facebook are sent to legitimate checking accounts. Please set up payments to your bank account if you launched a fundraiser in order to get the money you raised on Facebook. If no payout information is provided, all donations will be reimbursed 90 days after the initial payment to your personal campaign is made.
The amount that can be raised through a Facebook fundraiser is limited to $20,000 per fundraising event. Any excess funds over $20,000 will not be refunded. The maximum reimbursement rate for all refunds is 10%.
Please note that although most people who raise money on Facebook expect to receive some form of reward for their efforts, there is no legal requirement to give anyone anything in return for raising money this way. Anyone who raises money on Facebook should be aware of this fact and plan to provide any reward themselves or find another way to thank those who support them.
People often ask about the percentage of money that goes to the cause after expenses are paid. This depends on how much was raised during the life cycle of the fundraiser. If it expires without being cleared by users, around 30% of the remaining balance would go to the cause after fees.
For example, let's say a fundraiser lasts for one month and raises $10,000. We charge a 20% fee which brings the total to $12,000.
Donations to any 501(c) charitable organization in the United States that is qualified to collect donations on Facebook may be matched. More information regarding Facebook's GivingTuesday matching terms may be found here.